Forbes: Bitcoin, The Blockchain And The Future Of 'Decentralized' Conglomerates
With the advent of blockchain technology and smart contracts, a new paradigm of global enterprises is quickly emerging
As organizations combine forces in innovative ways, a new form of partnership called a Decentralized Conglomerate is now touted as being the “cutting-edge method” of building communities and establishing diversity in the marketplace. It’s a brave new world – if it wasn’t already before.
We’ve all heard of industrial conglomerates like Phillip Morris Group and Hanson Plc. Then there are internet and digital conglomerates like Google GOOGL +0.94% and its parent company Alphabet, which has extended far beyond the basic search engine and goal of organizing the world’s information. One could also cite Time Warner TWX +0.20% amongst other industrial sectors.
One could argue that the digital conglomerate has been with us for a while, even if we didn’t quite realize. Now we are contending with the term decentralized conglomerate.
The development around the Decentralized Conglomerate (DC), which is basically an idea that has existed since BitShares launched last October on OpenLedger, a universal shared platform based on the BitShares 2.0 MIT-licensed Graphene blockchain technology with a fully open source code base, is now being defined and documented in a crypto context.
It comes hot on the heels of BitShares 2.0 officially being announced as Bitcoin 3.0 tech this late this February and as OpenLedger’s BitShares 2.0 went live on Microsoft MSFT -1.50% Azure Blockchain as a Service (BaaS) yesterday.
And, it was only in the past few weeks prior to BitShares 2.0’s introduction on Microsoft Azure’s BaaS on 9 March 2016, that its first so-called ‘Fee Backed Asset’ that offers private transfers came to life.
This has dramatically reduced trading and transfer fees as a result of the integrated governance structure on the blockchain. It has also seen the price of BitShares spike up by around 40% in trading over the past 24 hours.
With the marketplace demanding ever more options, a Decentralized Conglomerate enables multiple organizations to join forces on a universal platform, which allows them to invest in each other’s success. The upshot is that the entire network reaps the benefits of cross-promotion. At least that is the goal.
Ronny Boesing, CEO of Danish cryptocurrency exchange CCEDK and OpenLedger founder, commenting in the wake of this latest DC development says: “A universal shared platform allows organizations to have a common interest in the platform itself, without the platform imposing any control on the organizations that join.”
He adds: “This allows individual brand identities to flourish without having to compromise for the larger decentralized conglomerate. In addition, the universal platform creates an ecosystem in which organizations can directly invest in each other.”
This should all mean that the success of an organization involved in the DC would be able to directly benefit the other organizations that invested through the platform. And, it creates an environment in which profits can be shared without the necessity of the companies coordinating their operations.
“By entering into a Decentralized Conglomerate means the co-ordination takes place within an automated system,” explains Boesing. “The OpenLedger team has created the universal shared platform on which organizations can enter agreements to share their profits in exchange for community support.”
The first beneficiaries of what is described as a “revolutionary process” will be a partnership between the communities of BitTeaser, a blockchain-enabled advertising network – essentially a crypto-version of Google AdSense – and, OBITS, a crypto-currency token.
Earlier this March it was revealed that the equivalent of 11 Bitcoin (BTC), which is worth around $4,500, was paid out to participating bloggers to the OBITS’ Bloggers Club in the form of BTSR (BitShares) and OBITS. Here writers who submit articles periodically can earn a bit of real digital cash. Sure, it’s not a massive sum but a start on the road.
And, as the BitTeaser team wraps up its pre-sale crowd sale where around 10% of the profits will be shared with the OBITS community who have also pledged to support the BitTeaser community, a public crowd sale is scheduled to commence from tomorrow (11 March 2016).
This partnership has already resulted in direct rewards to community participants. With these new methods of sharing profits, the respective communities should both benefit from each other’s success via an open decentralized trading platform like OpenLedger.
Boesing at CCEDK asserts that they anticipate the DC model will quickly prove to be “superior to the current paradigm and streamline the operations of Enterprise-scale organizations.” Currently, the project is entering the first phase of so-called ‘inter-organizational’ profit sharing.
To date profits are ready and finalized from OpenLedger, BitTeaser’s Blockchain advertising network, fees on all future deposits/withdrawals of Open assets including fiat, plus profits on trading fees on all CCEDK OPEN.xxx crypto including BTC (Bitcoin), DASH, ETH (Ethereum), NBT (NuBits) assets and fiat (traditional currency), as well as trading fees on issued assets like OPENPOS.
OPENPOS is a token that helps to fund the completion of BitShares wallet v.1.0 for Android/iPhone and the SmartCoins POS systems.
Forthcoming in the profit sharing will be profits from 35% of fees collected via TipBot project ShareBits, together with profits generated from transactions executed on the NanoCard, the world’s first real crypto-debit card from CCEDK, and future profits from projects created with OBITS as the market maker.
Further details on BitTeaser’s public crowd sale and other technical details are expected to be elaborated in the coming weeks.